Showing posts with label Bloggers. Show all posts
Showing posts with label Bloggers. Show all posts
Sunday, February 19
How to Handle Your Own Outreach as a Small Business
This is Max from Anderson Transport Edinburgh. Outreach is one aspect of online marketing that we've really struggled with since deciding to amp up our online presence. We know that people have to be talking about you online if you want to create a buzz around your business, so we've always understood the importance of outreach. Firstly, we tried to outsource it to an agency, but found that they weren't really representing our business in a way that we thought was reflective of how we operate. So we decided to do it ourselves! The only problem that we faced was that the agency had created all of the content that they were using for outreach, and we didn't have the same resources to create similar content. The type of content that they were creating were large guides and informational pieces which not only took hours to produce, but also cost money to research properly. Luckily, we found a type of content that we could produce quickly and for free.
Infographics are so 2013, or so we were told by the agency when we asked them if they would ever want to use them as part of their outreach strategy. But after we dropped them, we decided that we would try to produce our own and use it for our own outreach efforts. We found a free online tool that allowed us to quickly produce an infographic for free, all we had to do was decide what to create the infographic about!
Whenever we're planning a website change, we always consult the Google Keyword Planner to ensure that any changes made to the site will match up with the keywords that are relevant to our business. If you're a business owner who has never used this tool then you're missing a trick! Not only is it completely free, but it can help you to learn about how people find your business online.
However, we decided that we wanted to use the data from the keyword planner to help us create an infographic which we could use for outreach purposes. We searched for keywords related to the services that we provide (like 'removals' and 'man and van'), and took note of how many people in the UK were searching for these services every month. We then organised this information into an attractive infographic, which we designed ourselves using the free tool Venngage.
It's definitely not a masterpiece, but it's something that we were able to put together in a matter of hours with a free tool and free information from Google. We then looked to see where we could promote the infographic, and the obvious place to start was Reddit, where these types of informational content pieces tend to perform very well. We quickly generated a few hundred views and lots of positive feedback.
We then looked for news websites and blogs in our niche, where we could promote our content. Using simple Google searches like 'removals news', we quickly found a good list to send our infographic to. The email wasn't too complicated, we simply told them what we had and asked if they'd be interested in using it for their site. To our delight, many of them did.
Companies will pay thousands for agencies to create and promote content for them, and it's understandable. The entire process can be very daunting. But hopefully we've proven that you can handle outreach yourself and still get good results without paying lots!
Find Anderson Transport...
Wednesday, August 17
PaisleyMake Blogger Preview Event
Renfrewshire Council together with Scotland Re:Designedand InCube warmly welcome you to preview the unmissable PaisleyMake, a heritage-led festival of creativity in Paisley with a unique line-up of internationally recognised industry and textile professionals.
At 11am, Dr Dan Coughlan, Textiles Curator at Paisley Museum & Art Galleries will kick-start celebrations providing you with a personal tour of the collection followed by brunch within the museums’ atmospheric surroundings.
You will then be first to browse the SR:D curated exhibition and shop within the historical Paisley Abbey including emerging designers at Fashion Foundry alongside the likes of Rebecca Torres, Elizabeth Martin Tweed and Kerrie Aldo. Expect big manufacturers such as Scottish Leather Group and MYB Textiles.
As a thank you, we invite you to take front row seats at our first speaker session ‘The Gentlewoman and I, The Making of a Women’s Magazine’ talk with Penny Martin, founding-editor of The Gentlewoman magazine at 2:30pm.
To round off your day of discovery, InCube are offering a fun filled workshop with InCubee, Misty Concepts – make your own origami creation! Then pop over to the InCube Shop to meet emerging Paisley designers and pick up a complimentary goody bag.
To book your free space, please RSVP to shauna@genuinepr.com including whether you will be attending InCube’s afternoon workshop and store visit asap.
Sunday, July 31
What Are We Looking For In A Blog Post?
If you follow us on twitter you might see our appeals for guest posts. We think they are a great way to get your blog noticed by a different readership and find some other Scottish Bloggers.
We are always getting asked what we are looking for, topic, words count etc. Hopefully this post will clear up some of the process for you.
All we say is we are just looking for the type of post you would normally post on your own blog.
If you don't have an original idea we welcome bloggers to utilise things they’ve already written on their own blogs. This can be something along the lines of ‘Top 5 Beauty Products’ or ‘Top 5 Places to Eat in…’
We don't have a word count - the length of the post is totally up to you. If you normally post short posts or long rambly ones that is okay.
We are always getting asked what we are looking for, topic, words count etc. Hopefully this post will clear up some of the process for you.
All we say is we are just looking for the type of post you would normally post on your own blog.
If you don't have an original idea we welcome bloggers to utilise things they’ve already written on their own blogs. This can be something along the lines of ‘Top 5 Beauty Products’ or ‘Top 5 Places to Eat in…’
We don't have a word count - the length of the post is totally up to you. If you normally post short posts or long rambly ones that is okay.
The easiest way to send us the post is the HTML version. If you want to draft up your post on blogger or wordpress (or whatever else you might use) making sure all the text and photos are where you want them. Copy and paste the HTML version into an email that would be perfect.
This past week we've ran a poll on twitter to find out if you would like original guest posts or copies from existing posts. The results speak for themselves so this is what we will be sticking to for just now.
Would you rather we posted original guests post on our blog or posts already on a blogger's blog? #ScotBloggers— Scot Bloggers (@ScotBloggers) July 22, 2016
Friday, July 8
Event | Fabulous Food Fest - August 8-14th
With the stunning North Berwick coastline as a backdrop, and only 30 minutes by train from Edinburgh, the Fabulous Food Fest has something for everyone. From battling chefs in a return of the old TV favourite, ‘Ready, Steady, Cook’ to the stunning show pieces of amateur bakers competing for the glory of becoming the first champion in the ‘North Berwick Cake Off’.
Event Director, Caroline Vevers, has been a keen supporter of Fringe By The Sea, the North Berwick based music and arts festival since it started in her home town. ‘I am thrilled to be able to work with the team there as I cook up the very first Fabulous Food Fest. Being situated in the heart of North Berwick means that we have access to some of the best produce that Scotland has to offer, and what better way to celebrate that than by eating it!’
As well as cookery demonstrations there will be a variety of top quality food producers exhibiting their wares with a chance to sample some of their mouth-watering goodies.
Caroline also hopes that success in August will mean some travel for the Fabulous Food Fest. “We’re hoping to be able to host the event in a number of different spots around the country. Scotland has such a range of amazing home-grown food and drink as well as a sense of confidence in how to fuse those with international cuisine in ever more interesting ways. We want to get as many people as possible excited about fabulous food!”
Thursday, May 26
How we Built our Facebook Following with Fife Man And Van
I’m Finn from Fife Man And Van, a removals company based in Fife. I know what you’re thinking: removals isn’t exactly the most exciting industry to talk about. And you’re absolutely right. But it’s the apparent mundaneness of our business that makes our achievements on social media so interesting – specifically growing our Facebook page to over 6,500 likes from 100% real users based in Fife.
You might be wondering why so many people would want to follow a page managed by a small removals company in Fife. And trust me, so do we. But looking at our page, you’d be forgiven for thinking that it was just a news page dedicated to stories from around Fife. We post local news stories every single day,
Don’t get me wrong; we still promote ourselves on a daily basis. But I’d say around 50% of our posts are completely unrelated to removals, which might seem
But at the end of the day, we want people from Fife to be interested in our page. Because they are our customers! So what better way to keep them engaged than by talking about the things that are happening in the county.
And guess what? It works! Our biggest source of enquiries for removals work comes from our Facebook page. We’re obviously doing something right.
The most important thing that we’ve learnt since growing our Facebook page is that we don’t have to be forceful with our marketing efforts. We’ve realised that by engaging with the local community, we can earn their trust and, ultimately, their business.
You might be wondering why so many people would want to follow a page managed by a small removals company in Fife. And trust me, so do we. But looking at our page, you’d be forgiven for thinking that it was just a news page dedicated to stories from around Fife. We post local news stories every single day,
Don’t get me wrong; we still promote ourselves on a daily basis. But I’d say around 50% of our posts are completely unrelated to removals, which might seem
But at the end of the day, we want people from Fife to be interested in our page. Because they are our customers! So what better way to keep them engaged than by talking about the things that are happening in the county.
And guess what? It works! Our biggest source of enquiries for removals work comes from our Facebook page. We’re obviously doing something right.
The most important thing that we’ve learnt since growing our Facebook page is that we don’t have to be forceful with our marketing efforts. We’ve realised that by engaging with the local community, we can earn their trust and, ultimately, their business.
Find Finn...
Friday, April 22
Top Tips for Food Photography with The Weegie Kitchen
Mairi is a full-time PhD researcher who blogs over at The Weegie Kitchen to escape academic life. She’s a self-confessed junk food addict whose one true talent in life lies solely in her roast potatoes. Her blog has a host of easy recipes which can be whipped up after a long day in the office.
1.Lighting
The first rule to remember when photographing food it to never, under any circumstances, use the flash. I think this rule applies to all photography in fact. Unless you’ve had professional training that beautiful dish you’ve created will look wholly unappetising if you use the flash. Aim to shoot during the day and in northern light. North light is cleaner, sharper and will produce more naturalistic looking photographs. This may mean you have to schedule cooking and photographing to coincide with the hours of daylight, which can be very problematic during the winter months. However a blog schedule should help overcome this. If that isn’t possible try creating a lightbox, you can find a tutorial here.
Playing around with depth of field can add a really interesting dynamic to your pictures. This allows you to focus on areas of interest or get up close and personal to elements of the food you want to showcase. So have a flick through the camera manual and look for information on the AV (aperture priority) mode. A small aperture setting on your camera will produce a shallow depth of field (i.e. where the background is blurred) while a larger aperture will produce sharper images overall.
3.Before and After
When reading blogs or online food magazines I find it very reassuring to know what each stage of the recipe looks like so I know what I’m doing is correct. Take bread for example. The process of mixing the flour & water together can be a worrying phase no matter how many times you’ve made it. It’s gooey, lumpy and just doesn’t appear to be coming together. So consider taking pictures of the preparation as well as the final dish.
To capture those critical action shots you may need to adjust the shutter speed on your camera, a fast shutter speed will produce sharp images of action shots. Also set the camera on continuous shooting mode which will produce a selection of images.
4. White crockery
In my opinion, the crockery on which food is served for photography should always be white. White plates mean the food is the focal point of the shot and you then have flexibility with adding colour via props and background, or you could stick to an all-white theme (beautiful in my opinion) and add interest by layering linen and crockery. Yes there are exceptions to this rule and you can achieve some beautiful shots by contrasting the colour of the food with the colour of the plate.
If you do want to upgrade your crockery for blogging then don't bother buying a whole new dinner set. Just invest in 1 white dinner plate, 1 white side plate and 1 white bowl to get you started and then start to add a random piece of colourful crockery. This is where IKEA and TK Maxx becomes a food bloggers dream.
5.Set the scene
Consider the dish you're creating and the theme of the meal then scour your home and garden for props to set the scene. Most food bloggers accumulate a cupboard-full of props over time but if you're starting out you’ll be amazed how your home and garden can produce props from anything. For example, I've used a tartan bow tie as a napkin holder for a Burns night meal and foraged golden leaves from the park for my pumpkin pies. Anything can be used to set the scene if you let your imagination wander and Pinterest is a fab place for inspiration.
While you’re hunting for props think about the surface and backdrop of the shot. My favourite surface is my white dining table pushed against a white wall. This neutral backdrop means I can play around with different themes, colours and props. Alternatively my reclaimed pallet coffee table is excellent for creating a cosier rustic feel to the shot. So play around with surfaces (dining table, coffee table, kitchen counter) and materials (tablecloths, marble paper, tarnished baking trays) to reflect the tone and theme of the dish.
A final point to consider when setting the scene is to make the shot look ‘lived in’. Think about catalogues and pictures of beds where the bed-covers turned down oh-so invitingly and apply this same concept to your food photography and draw the readers in, make them WANT to take a bite of that delicious meal.
1.Lighting
The first rule to remember when photographing food it to never, under any circumstances, use the flash. I think this rule applies to all photography in fact. Unless you’ve had professional training that beautiful dish you’ve created will look wholly unappetising if you use the flash. Aim to shoot during the day and in northern light. North light is cleaner, sharper and will produce more naturalistic looking photographs. This may mean you have to schedule cooking and photographing to coincide with the hours of daylight, which can be very problematic during the winter months. However a blog schedule should help overcome this. If that isn’t possible try creating a lightbox, you can find a tutorial here.
2.Depth of field
Playing around with depth of field can add a really interesting dynamic to your pictures. This allows you to focus on areas of interest or get up close and personal to elements of the food you want to showcase. So have a flick through the camera manual and look for information on the AV (aperture priority) mode. A small aperture setting on your camera will produce a shallow depth of field (i.e. where the background is blurred) while a larger aperture will produce sharper images overall.
3.Before and After
When reading blogs or online food magazines I find it very reassuring to know what each stage of the recipe looks like so I know what I’m doing is correct. Take bread for example. The process of mixing the flour & water together can be a worrying phase no matter how many times you’ve made it. It’s gooey, lumpy and just doesn’t appear to be coming together. So consider taking pictures of the preparation as well as the final dish.
To capture those critical action shots you may need to adjust the shutter speed on your camera, a fast shutter speed will produce sharp images of action shots. Also set the camera on continuous shooting mode which will produce a selection of images.
4. White crockery
In my opinion, the crockery on which food is served for photography should always be white. White plates mean the food is the focal point of the shot and you then have flexibility with adding colour via props and background, or you could stick to an all-white theme (beautiful in my opinion) and add interest by layering linen and crockery. Yes there are exceptions to this rule and you can achieve some beautiful shots by contrasting the colour of the food with the colour of the plate.
If you do want to upgrade your crockery for blogging then don't bother buying a whole new dinner set. Just invest in 1 white dinner plate, 1 white side plate and 1 white bowl to get you started and then start to add a random piece of colourful crockery. This is where IKEA and TK Maxx becomes a food bloggers dream.
5.Set the scene
Consider the dish you're creating and the theme of the meal then scour your home and garden for props to set the scene. Most food bloggers accumulate a cupboard-full of props over time but if you're starting out you’ll be amazed how your home and garden can produce props from anything. For example, I've used a tartan bow tie as a napkin holder for a Burns night meal and foraged golden leaves from the park for my pumpkin pies. Anything can be used to set the scene if you let your imagination wander and Pinterest is a fab place for inspiration.
While you’re hunting for props think about the surface and backdrop of the shot. My favourite surface is my white dining table pushed against a white wall. This neutral backdrop means I can play around with different themes, colours and props. Alternatively my reclaimed pallet coffee table is excellent for creating a cosier rustic feel to the shot. So play around with surfaces (dining table, coffee table, kitchen counter) and materials (tablecloths, marble paper, tarnished baking trays) to reflect the tone and theme of the dish.
A final point to consider when setting the scene is to make the shot look ‘lived in’. Think about catalogues and pictures of beds where the bed-covers turned down oh-so invitingly and apply this same concept to your food photography and draw the readers in, make them WANT to take a bite of that delicious meal.
6.Scrap perfection
Plates, glasses, cutlery etc. should all be scrupulously clean before photographing however that doesn't mean you need to aim for perfection in the whole shot. You'll never find me plating up food with tweezers before photographing. I'm a blogger after all, not a professional food stylist and in my mind, home cooking isn’t supposed to look like an advert for a Michelin-starred restaurant. So within reason, embrace the mess. Icing dripping down a cake, cookie crumbs and cheese oozing out of a burger are what draw me in and make my mouth water.
Find Mairi...
Plates, glasses, cutlery etc. should all be scrupulously clean before photographing however that doesn't mean you need to aim for perfection in the whole shot. You'll never find me plating up food with tweezers before photographing. I'm a blogger after all, not a professional food stylist and in my mind, home cooking isn’t supposed to look like an advert for a Michelin-starred restaurant. So within reason, embrace the mess. Icing dripping down a cake, cookie crumbs and cheese oozing out of a burger are what draw me in and make my mouth water.
Find Mairi...
Wednesday, March 30
Event: A Kalopsia Collective Launch - Assemble
Assemble - On April 7th 2016 Kalopsia Collective will unveil their latest concept to redefine sustainable Scottish micro manufacturing. A project in collaboration with BeFab Be Creative and with support from Leith Rotary.
Kalopsia Collective has developed a new model to support the growing community of textiles and fashion designers - bringing textiles micro-manufacturing back to Scotland.
The private launch of ‘Assemble’ will feature Kalopsia’s new production model, a chance to meet and discuss new possibilities and collaborations, a showcase of the new product range with Befab Be Creative as well as music and drinks.
Join us on the 7th of April at 7pm. Get you ticket today on Eventbrite
Wednesday, February 24
Why I relate everything I write back to me and my dogs with Dog Walking Dunfermline
Barbara owns Dog Walking Dunfermline, a dog walking company based in Fife. She enjoys walking (luckily) and the company of dogs (also fortunate). http://dogwalkingdunfermline.org.uk
I run a fairly successful dog walking business that I have gradually built up over the past few years. But rather than handing out leaflets and knocking on doors, I’ve always marketed my business exclusively online.
Although I’ve invested heavily in advertising campaigns on websites like Facebook and Gumtree to attract new customers, the various guest posts and articles that I have written over the years have helped to drive a consistent stream of visitors to my website better than any advertising campaign ever could.
But what am I writing about? Well, a variety of topics generally. I’ll write about anything that people will let me write about (within reason). But I always make sure that I relate it back to me and my dogs, otherwise it’s essentially worthless.
Don’t get me wrong; I enjoy writing for fun. And if someone allows me to write something for their website, I always take the time to try and produce a quality piece of content. But ultimately, I don’t write these guest posts just for enjoyment. I’m writing to promote myself and my business, and if the webmaster doesn’t feel comfortable letting me do so, I simply won’t pursue the offer.
I’m sure all of this selfish talk is really making me seem like a great gal. But trust me, I’ve been doing this for a while. And on more than one occasion I’ve had webmasters delete any mention of my company from the articles that I’ve written for their websites. In my opinion, this is the real selfish behaviour. If someone is taking the time to add a quality piece of content to your website, the least you can do is include a link or a small bio.
Once you start accepting that you can write about anything as long as you can relate it back to your business, you’ll be amazed at the kinds of articles you can end up writing. I often find myself writing articles about food, business, travel and health; all of which I relate back to my dog walking business, without being overly promotional.
If you’re writing guest posts and trying to connect with influencers in your industry, you are absolutely doing the right thing. This is easily the best way to build an audience and promote your business online without paying for expensive advertising campaigns. But if you feel embarrassed or nervous to mention your own business, don’t be - as long as you’re providing quality content, you have every right to promote yourself. Just don’t expect payment for your posts too!
I run a fairly successful dog walking business that I have gradually built up over the past few years. But rather than handing out leaflets and knocking on doors, I’ve always marketed my business exclusively online.
Although I’ve invested heavily in advertising campaigns on websites like Facebook and Gumtree to attract new customers, the various guest posts and articles that I have written over the years have helped to drive a consistent stream of visitors to my website better than any advertising campaign ever could.
But what am I writing about? Well, a variety of topics generally. I’ll write about anything that people will let me write about (within reason). But I always make sure that I relate it back to me and my dogs, otherwise it’s essentially worthless.
Don’t get me wrong; I enjoy writing for fun. And if someone allows me to write something for their website, I always take the time to try and produce a quality piece of content. But ultimately, I don’t write these guest posts just for enjoyment. I’m writing to promote myself and my business, and if the webmaster doesn’t feel comfortable letting me do so, I simply won’t pursue the offer.
I’m sure all of this selfish talk is really making me seem like a great gal. But trust me, I’ve been doing this for a while. And on more than one occasion I’ve had webmasters delete any mention of my company from the articles that I’ve written for their websites. In my opinion, this is the real selfish behaviour. If someone is taking the time to add a quality piece of content to your website, the least you can do is include a link or a small bio.
Once you start accepting that you can write about anything as long as you can relate it back to your business, you’ll be amazed at the kinds of articles you can end up writing. I often find myself writing articles about food, business, travel and health; all of which I relate back to my dog walking business, without being overly promotional.
If you’re writing guest posts and trying to connect with influencers in your industry, you are absolutely doing the right thing. This is easily the best way to build an audience and promote your business online without paying for expensive advertising campaigns. But if you feel embarrassed or nervous to mention your own business, don’t be - as long as you’re providing quality content, you have every right to promote yourself. Just don’t expect payment for your posts too!
Find Barbara...
Wednesday, February 17
Blogger Event at InCube, Paisley
InCube are hosting an exclusive bloggers event at their shop at 9B Gilmour Street in Paisley. It is going to be a great evening exclusively for bloggers and creatives to hear from InCube's designers and entrepreneurs with lots of blogger fun including food, live music and a styling competition! Fancy coming along? Please RSVP to cara.hosie@renfrewshire.gov.uk with a link to your blog.
Friday, February 5
Making Boring Industries Exciting with SEO Fife
Writing has always been my passion, so to write for a living is an absolute joy and privilege that I never take for granted. I have creative freedom to write about whatever takes my fancy, and have had the pleasure of working with some really exciting companies in some pretty interesting industries.
Despite my enthusiasm for the exciting industries, it always seems to be companies from the slightly ‘boring’ industries who want me to write for them. And although I’d like to pretend that I have too much artistic integrity to accept these offers, my dwindling bank balance doesn’t really give me much of an option.
Brainstorming ideas for these industries can be tough, and I’ve probably had more misses than hits over the years. But there have been a few articles that were I would consider successful, despite their apparent lack of interesting content.
Let’s talk about one of my most successful blog posts for a compensation company (yawn):
Making accident compensation compelling
When I was approached by Accident Compensation Scotland to write an article that would help drive some traffic to their brand new website, I felt quite overwhelmed. I’ve been fortunate enough to have never been involved in any sort of serious accident, but this also means that I’ve never had to deal with compensation claims or anything of the sort.
Furthermore, articles about accident compensation generally have a pretty limited audience – Law professionals or people who’ve actually been in an accident. I knew that mass appeal would be key to generating views; I just had to find a topic that people could get excited about.
I love writing controversial content, especially when it provokes interesting discussion rather than a torrent of abuse from anonymous Internet users. Finding the balance can be tricky, and choosing the right topic is crucial to having enough passionate supporters on each side of the argument. Self-driving cars are a hot topic right now, and whilst the Internet is teeming with people eagerly awaiting their introduction to our roads, I knew there was a silent majority that highly doubted the impact that these vehicles would have on our world. I just had to pry them out of their hidey-holes.
Much of the inspiration for my blog post came from how thick I am. The process of claiming accident compensation was far too complicated for my tiny brain to comprehend, so how difficult would it be to claim compensation in an accident involving self-driving cars? I begged the guys at Accident Compensation Scotland to let me publish the post, which they did so begrudgingly. I shared it online and went to bed.
The next day, my phone was blowing up. The post had risen to the top of the technology subreddit (which means it had received loads of Internet points) and had generated over 3,000 hits to the website in 12 hours. Several news outlets had contacted the company to talk to them about the post, and I was asked to write similar blog posts for two other Law websites. The post still drives traffic to the website to this day through Google, appearing first in the search results for ‘self-driving car compensation’.
I definitely feel proud of the blog post, but in many ways it’s been a burden. Since writing it, I’ve been asked to contribute to loads of other posts badmouthing self-driving cars, something that I absolutely don’t support. I actually think they’re a great idea (but don’t tell my readers that).
All I did was take something that is undeniably pretty boring, and relate it to a hot topic in the news, whilst keeping it relevant to the services that my client provides. But rather than writing it and hoping for the best, I identified my audience beforehand and wrote exactly what they wanted to hear – that self-driving cars were a stupid idea and they would never work.
Accident compensation might well be a pretty bland topic, but there are always interesting slants that you can take. I’ve learnt that there’s no such thing as a completely boring industry, only boring writers.
Despite my enthusiasm for the exciting industries, it always seems to be companies from the slightly ‘boring’ industries who want me to write for them. And although I’d like to pretend that I have too much artistic integrity to accept these offers, my dwindling bank balance doesn’t really give me much of an option.
Brainstorming ideas for these industries can be tough, and I’ve probably had more misses than hits over the years. But there have been a few articles that were I would consider successful, despite their apparent lack of interesting content.
Let’s talk about one of my most successful blog posts for a compensation company (yawn):
Making accident compensation compelling
When I was approached by Accident Compensation Scotland to write an article that would help drive some traffic to their brand new website, I felt quite overwhelmed. I’ve been fortunate enough to have never been involved in any sort of serious accident, but this also means that I’ve never had to deal with compensation claims or anything of the sort.
Furthermore, articles about accident compensation generally have a pretty limited audience – Law professionals or people who’ve actually been in an accident. I knew that mass appeal would be key to generating views; I just had to find a topic that people could get excited about.
I love writing controversial content, especially when it provokes interesting discussion rather than a torrent of abuse from anonymous Internet users. Finding the balance can be tricky, and choosing the right topic is crucial to having enough passionate supporters on each side of the argument. Self-driving cars are a hot topic right now, and whilst the Internet is teeming with people eagerly awaiting their introduction to our roads, I knew there was a silent majority that highly doubted the impact that these vehicles would have on our world. I just had to pry them out of their hidey-holes.
Much of the inspiration for my blog post came from how thick I am. The process of claiming accident compensation was far too complicated for my tiny brain to comprehend, so how difficult would it be to claim compensation in an accident involving self-driving cars? I begged the guys at Accident Compensation Scotland to let me publish the post, which they did so begrudgingly. I shared it online and went to bed.
The next day, my phone was blowing up. The post had risen to the top of the technology subreddit (which means it had received loads of Internet points) and had generated over 3,000 hits to the website in 12 hours. Several news outlets had contacted the company to talk to them about the post, and I was asked to write similar blog posts for two other Law websites. The post still drives traffic to the website to this day through Google, appearing first in the search results for ‘self-driving car compensation’.
I definitely feel proud of the blog post, but in many ways it’s been a burden. Since writing it, I’ve been asked to contribute to loads of other posts badmouthing self-driving cars, something that I absolutely don’t support. I actually think they’re a great idea (but don’t tell my readers that).
All I did was take something that is undeniably pretty boring, and relate it to a hot topic in the news, whilst keeping it relevant to the services that my client provides. But rather than writing it and hoping for the best, I identified my audience beforehand and wrote exactly what they wanted to hear – that self-driving cars were a stupid idea and they would never work.
Accident compensation might well be a pretty bland topic, but there are always interesting slants that you can take. I’ve learnt that there’s no such thing as a completely boring industry, only boring writers.
Wednesday, April 9
Cool Things That Happen Because of Blogs with Glasgow Blogs
Years ago, not that many people would have called themselves bloggers. Now, lots of people either have a blog or have tried blogging at some point.
Before we created Glasgow Blogs, we thought there would be quite a few bloggers as Glasgow is a big city but we never expected to discover as many bloggers as we did!
Before we created Glasgow Blogs, we thought there would be quite a few bloggers as Glasgow is a big city but we never expected to discover as many bloggers as we did!
Blogging is now very powerful, even Mashable redesigned their website which gives it more of a blog look.
So here’s some cool things that happen because of blogs:
People feel less lonely. Everyone talks about how technology can make people feel isolated because now you can order groceries to your house without having to talk to a single person or even step outside. However blogs help people connect, especially those blogs that talk about coping with an illness or talk about someone’s personal life. People want to know that there are others like them out there and thanks to blogging, people can talk and help each other out.
So here’s some cool things that happen because of blogs:
People feel less lonely. Everyone talks about how technology can make people feel isolated because now you can order groceries to your house without having to talk to a single person or even step outside. However blogs help people connect, especially those blogs that talk about coping with an illness or talk about someone’s personal life. People want to know that there are others like them out there and thanks to blogging, people can talk and help each other out.
We learn new things. Only through blogs have I learnt how to do the basics in sewing, how to bake a dairy free cake and how to code part of my blog. There’s websites out there that try to teach you but there’s always a lack of pictures or they’re talking complete jargon. Bloggers tend to really want to help others out and I’ve always found that their step by step guides are the best to follow.
Our writing skills improve. Having to think of blog posts and blog titles that are of a good standard can be very tricky at times. However learning to overcome writer’s block is a good tool to have especially if you’re looking into doing blogging as a profession or even going into journalism. Blogging regularly will allow you to develop your own unique writing style.
We get to share a passion! It’s always nice to share similar interests with people and if blogging is your passion then there’s lots of people you can meet online and in person (you’d be surprised at how many blogging meetups exist!).
So as you just read, blogging is great and if you haven’t tried it, you should give it a shot and see if you like it!
Also remember that our next event is on 10th April 2014 and we’d love to see you all, come join us at the Flying Duck. More information can be found here.
Our writing skills improve. Having to think of blog posts and blog titles that are of a good standard can be very tricky at times. However learning to overcome writer’s block is a good tool to have especially if you’re looking into doing blogging as a profession or even going into journalism. Blogging regularly will allow you to develop your own unique writing style.
We get to share a passion! It’s always nice to share similar interests with people and if blogging is your passion then there’s lots of people you can meet online and in person (you’d be surprised at how many blogging meetups exist!).
So as you just read, blogging is great and if you haven’t tried it, you should give it a shot and see if you like it!
Also remember that our next event is on 10th April 2014 and we’d love to see you all, come join us at the Flying Duck. More information can be found here.
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Friday, February 28
They Must Be Bloggers... With Miss West End Girl
Hello! I'm Lynsay AKA Miss West End Girl. You can usually find me blogging about life and style at my site, misswestendgirl.com but today I'm chuffed to be guest posting at Scot Bloggers! Having a site like this where you can discover new bloggers is a brilliant resource, especially seeing as there are so many of us now! I thought it might be fun to write a little tongue-in-cheek celebration of us bloggers, our habits and what makes us so unique (and awesome!). I hope you enjoy it...
Blogging is a funny old business. In Scotland, the number of bloggers has skyrocketed in recent years and we are pretty lucky to have a supportive community around us. Starting a blog can be a pretty big step for some people and it's easy to feel like the new girl at school when you first get started (thankfully that feeling doesn't last long because lets face it, we are a chatty bunch!).
It's really nice to have people that you can connect with, either online or at meetups and events, that share the same bizarre passions as you. Whether that passion is LOLCATS, nail art or even the perfect cup of coffee, there's bound to be another blogger that GETS IT. Being Scottish, it's natural that we also like to poke fun at ourselves quite a bit, and that's something that I love (who wants to be serious all the time anyway?).
When a gaggle of bloggers (is that the right collective term? I like to think so...) meet up, it's fun and inspiring for those involved. For onlookers and passers-by, it may seem pretty unusual! What is so natural to us bloggers must be pretty funny to others, so lets have a look at those daft habits that we know and love! Picture the scene: a flock (does that sound better than gaggle?! I'm not so sure...) of bloggers walk into a cafe. The other customers look on and think,"they must be bloggers, because..."
...they are taking a photo of that plate of chips, slapping a filter on it and uploading it to Instagram (#NOM)
...they are dressed to the nines (and it's not even 10am yet)
...they can knock out a tweet faster than it takes you to blink
...they are more likely to know someone's blog name or twitter handle than their real-life name
...they have a (borderline scary) knowledge of everything from new collections launching to restaurants opening to how to solve Wordpress issues
Strange? Maybe. Fun? Most definitely! Would we have it any other way? Nah!
Are there any blogging habits that you identify with? Or any that you would add?
A huge thanks to Scot Bloggers for having me. You can see more from me over on my blog, and on Twitter and Instagram - come say hi!
Snapping a selfie,
Miss West End Girl x
Wednesday, February 12
Scot Bloggers Update
Hello Scot Bloggers- we just thought we would take this small break in our blogging schedule to thank you for your continuing support. We’ve not even been blogging a month yet and we already have 43 followers. To date we have posted 6 of your guest posts and interviewed 4 of our wonderful Scot Bloggers- what type of posts have you enjoyed most?
We are aiming to continue to improve our blog and community so if you have any ideas please leave us a comment or send us an email at scottishbloggers@hotmail.com. On twitter we have a modest aim of following all Scottish bloggers so if there is someone new to the community please point them our way. We have also retweeted lots of your blog posts already in the hope to find you new readers but if there is a specific tweet you would like us to share please just mention us and we will be more than happy to help.
There has been some talk about setting up a #scotbloggers chat and we love this ideas but we can’t commit the time to thinking about topics/times etc but if you have any suggestions again please leave them in the comments or if you would like to host a chat email us at scottishbloggers@hotmail.com.
As our blog is based 100% on your content we are always on the look out for guest bloggers so please get in touch if you have an idea. This opportunity isn’t just open to bloggers but brands too. If you are a company based in Scotland and want to write something about what you do please get in touch. We hope now you see what we do you’ll be more interested. Another idea we have had is adding your buttons to our side bar. For the month after your guest post went live we will add your ad to our sidebar. We will be emailing everyone who blogged for us in February about this opportunity.
Tonight we are full of ideas while writing this so we may as well pitch another one to you. Would you like to see a page about up and coming blogger events in Scotland? This might take a while to set up and we would of course need your help- so let us know if you are hosting an event in Scotland and maybe we can get the ball rolling.
Incase you’ve not already realised we are aiming to put up a new post every Wednesday and Friday at 5pm and on Sundays we want to put up a new interview at 5pm. So you don’t miss any of these posts please show your support by giving us a follow on Bloglovin’. Currently we are trying to add the GFC widget to our sidebar because we know it is still a favourite among bloggers but blogger isn’t letting us- could that be because we have two blogs in blogger? If anyone can solve this problem please let us know. However, you can still follow us by adding our blog to your reading list via the blogger home page.
That’s it from us just now! Looking forward to hearing from more of you soon!
We are aiming to continue to improve our blog and community so if you have any ideas please leave us a comment or send us an email at scottishbloggers@hotmail.com. On twitter we have a modest aim of following all Scottish bloggers so if there is someone new to the community please point them our way. We have also retweeted lots of your blog posts already in the hope to find you new readers but if there is a specific tweet you would like us to share please just mention us and we will be more than happy to help.
There has been some talk about setting up a #scotbloggers chat and we love this ideas but we can’t commit the time to thinking about topics/times etc but if you have any suggestions again please leave them in the comments or if you would like to host a chat email us at scottishbloggers@hotmail.com.
As our blog is based 100% on your content we are always on the look out for guest bloggers so please get in touch if you have an idea. This opportunity isn’t just open to bloggers but brands too. If you are a company based in Scotland and want to write something about what you do please get in touch. We hope now you see what we do you’ll be more interested. Another idea we have had is adding your buttons to our side bar. For the month after your guest post went live we will add your ad to our sidebar. We will be emailing everyone who blogged for us in February about this opportunity.
Tonight we are full of ideas while writing this so we may as well pitch another one to you. Would you like to see a page about up and coming blogger events in Scotland? This might take a while to set up and we would of course need your help- so let us know if you are hosting an event in Scotland and maybe we can get the ball rolling.
Incase you’ve not already realised we are aiming to put up a new post every Wednesday and Friday at 5pm and on Sundays we want to put up a new interview at 5pm. So you don’t miss any of these posts please show your support by giving us a follow on Bloglovin’. Currently we are trying to add the GFC widget to our sidebar because we know it is still a favourite among bloggers but blogger isn’t letting us- could that be because we have two blogs in blogger? If anyone can solve this problem please let us know. However, you can still follow us by adding our blog to your reading list via the blogger home page.
That’s it from us just now! Looking forward to hearing from more of you soon!
Tuesday, January 7
Welcome To Scot Bloggers
Scot Bloggers was set up to connect all the bloggers in Scotland- to help you find others in your area and and local events. I’m Claire, a fellow Scottish blogger, but I don’t want to make the blog or twitter account about me.
First of all our twitter account is there to help you everyday. Mention us in a tweet and we will retweet it for you, we can help you find bloggers in your area (I know it can be tricky if your not in Glasgow or Edinburgh). We will do our best to promote events too but that will require your help. If you've heard about anything happening locally please send us an email or tweet us so we can let the group know.
Secondly this blog has been created to showcase your work. We want to fill this blog with guest posts and hopefully help you connect with new readers and people who are interested in your work. Again if you would like to see your work here please send us an email. If you are a blogger in Scotland we want to hear from you. As with all new blogs we have no followers so please help support other Scottish bloggers by giving us a follow on GFC or Bloglovin'.
I you would like to guest post we are looking for the type of post you would normally post on your own blog so people could get to know you. This would also include an introduction paragraph. There is not time period that we want to posts by so just whenever you have the time. Our email is scottishbloggers@hotmail.com
First of all our twitter account is there to help you everyday. Mention us in a tweet and we will retweet it for you, we can help you find bloggers in your area (I know it can be tricky if your not in Glasgow or Edinburgh). We will do our best to promote events too but that will require your help. If you've heard about anything happening locally please send us an email or tweet us so we can let the group know.
Secondly this blog has been created to showcase your work. We want to fill this blog with guest posts and hopefully help you connect with new readers and people who are interested in your work. Again if you would like to see your work here please send us an email. If you are a blogger in Scotland we want to hear from you. As with all new blogs we have no followers so please help support other Scottish bloggers by giving us a follow on GFC or Bloglovin'.
I you would like to guest post we are looking for the type of post you would normally post on your own blog so people could get to know you. This would also include an introduction paragraph. There is not time period that we want to posts by so just whenever you have the time. Our email is scottishbloggers@hotmail.com
If you have any questions please leave us a comment and we will get back to you or if there is a lot we might do a separate post.
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